Make your 2022 social media strategy FROM SCRATCH with expert advice from our Senior Manager of Social Media Marketing, Amanda! 🔑 GRAB THE FREE TEMPLATE AND FOLLOW ALONG:
[[[[ Plus, here’s a VERY SPECIAL 60-day Hootsuite trial just for our YouTube friends: ]]]]
Amanda’s first job description was “writing 24 tweets a day,” and now she manages a team (that’s us!) with a combined total of 9 million followers.
Never made a social media strategy before? She’ll walk you through each step of building a social media marketing strategy, so that you know exactly what you’re going to accomplish on social media, and what it’ll mean for your business when you succeed.
0:00 Lightning Round with Amanda!
0:58 Step 1: Set goals (template p. 6-9)
2:08 Step 2: Know your customer (template p. 10-12)
2:45 Step 3: Evaluate the competition (template p. 13-16)
3:41 Step 4: Conduct a social media audit (template p. 17-21)
4:30 Step 5: Get inspired by other brands
5:23 Step 6: Build a content calendar
6:24 Step 7: Create your content and content pillars (template p. 22-25)
7:31 Step 8: Track your progress, and adjust (template p. 26-31)
7:54 BONUS TIP: What to do when your posts are bombing 🙁
🔬 Check out all our expert tips and tricks on our blog:
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