Marcelo Lewin: Content Modelin…

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Marcelo Lewin focuses on content modeling, a long-standing practice that is growing in importance as the need for intelligent content emerges.

Content modeling helps you manage your content separately from its presentation in any one medium. This skill is crucial in the new world of omnichannel content delivery, where your content is as likely to show up in a voice app or chatbot as in a mobile app or website.

Marcelo is a natural educator and evangelist who can help anyone – content creators, web developers, or business executives – appreciate the benefits of understanding your content’s purpose independent of its presentation in any one communication channel.

Content Strategy Insights interviews are hosted by Larry Swanson of Elless Media.

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